KELULUT KUME®: OPT FOR A SAFE AND ORGANIC SKINCARE

Kelulut Kume^® (Registration No: 201703276742) (Trademark No: TM2019020613) is a Bumiputera micro scale Small and Medium Enterprises (SMEs) focusing on the final goods that is based on the stingless bee honey (madu kelulut). Honey is one of the sunnah food. Honey is beneficial in terms of its nutrient, anti oxidants, alternative to sugar intake, helps to heal burn and wound and suppress cough. There is difference in the honey produced by the honey bee and the stingless bee yet, both are still highly nutritional and have therapeutic values. Various studies have been conducted concluded that stingless bee honey (SBH) has excellent effects as antimicrobial, antidiabetic and anticancer agent. Thus, Kelulut Kume take the effort to produce its series of SBH product which are 100% homemade where it is raw processed from multiflora sources based on our own farm based in Sungkai. We are promoting the consume of SBH in term of food scheme and cosmetic scheme.

       For the food scheme, we have the pure and raw Kelulut Kume SBH product which is Madu Kelulut; packed in different bottle size and in easy to consume stick – depending on the demand of the customer. For the ISC IIID 2021, Kelulut Kume love to highlight our innovative cosmetic scheme; with the theme to promote safe and secure cosmetics. Kelulut Kume is offering set of its own serum, scrub, moisturizer, lipbalm, deodorant, soap and  shower gel. It is produced in a way for consumer to get an alternative to safe and organic skincare, apart from promoting the usage of honey not solely to be drink as sunnah food. Since its introduction in 2018, Kelulut Kume has its own market segmentation and sales revenue are within capabilities as the business is still in micro scale based. Kelulut kume is still in its ongoing process to promote the society with this SBH cosmetic skincare where we are having series of exhibition especially Halal Based exhibition and had been covered once in Buletin Utama, TV3 slot.

       In term of reach to the customer, we engaged with the technologies in our sales strategy where we equipped the usage of shopee and webshop ezi. We also make a collaboration with the Selangor Fruit Valley, where part of our SBH farm is located in here. Highly shariah compliance product, it is hope that this platform will enable us to rise another stage higher in promoting safe, secure and organic skincare for the society.