HALAL ADS SCREENING 2.0

Halal Ads Screening 2.0^® (Copyright no: DV2021E04520) is a screening ‎‎system developed for the industrial players and digital advertising ‎‎creators who are engaged in producing creative digital multimedia ‎‎advertisements for the products of herbal and traditional medicine (TM) as self-regulatory evaluation system. In Malaysia, the traditional medicine ‎industry has the ‎potential to be one of the new economic resources ‎based on the R&D as ‎provided in the 9^th Malaysia Plan (9MP) up to ‎the 11^th Malaysia ‎Plan (11MP) under the potential of herbal plants ‎as medicines. In ‎addition, the production TM ‎products is an ‎important category in national income based on ‎global market ‎demand in the halal pharmaceutical sectors. The ‎demand for these ‎medications during the pandemic era is proliferated ‎by ‎the rapid growth of internet usage worldwide, awareness of ‎health care and aggressive online marketing by the manufacturers and ‎ads creators. Even with the regulations, the marketing of that medicine might pose some issue of non-shariah-compliant with the ‎aim of causing controversy with unethical and insensitive ‎attractional behaviour. To determine the transparency of the advertisement processes, the system thus serves as a self-regulatory evaluation to the manufacturers and advertising firms in the ‎production of herbal and traditional medicine ads to ensure halal ads elements are observed. 

1. NURZAHIDAH BINTI HAJI JAAPAR
2. MOHD FAIZ BIN MOHAMED YUSOF
3. MOHD DANI BIN MUHAMAD
4. SHARIFAH FADYLAWATY SYED ABDULLAH
5. ANIS HUSNA BINTI ABDUL HALIM
6. MUHAMAD FADHLISHAH BIN RUSLI